Discover how Doodles are made

The process
How are Doodles made?
The idea
The Doodle team receives thousands of global ideas every year from both internal Googlers and the public. Guided with a set of Doodle principles and representation goals, a diverse committee of Googlers gather annually over the course of several months to determine which topics will be "Doodled" in the next calendar year. Through careful research, discussion with cultural consultants and local experts, and more, the committee crafts an annual list of hundreds of Doodles that celebrate a range of inclusive and interesting topics from around the world.
Step 1
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Assembling the team
Behind every Doodle is a diverse team of Googlers—artists, designers, engineers, marketers, and program managers. The team also often partners closely with the family members of Doodle subjects, cultural consultants, and subject matter experts. Assembling this dynamic global team is critical for bringing Doodles to life in the most authentic way possible.
Step 2
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Research
To fully grasp the story and nuance of the Doodle subject, the team conducts thorough research. This research directly fuels the Doodle art direction and storytelling approach.
Step 3
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Concepting
Doodle artists, designers, and engineers explore different creative approaches to capturing the subject in one of our many Doodle formats. These approaches often start as simple sketches. The team holds creative review sessions to align on a single direction and concept.
Step 4
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Iteration and testing
All Doodle concepts are refined many times over before they appear on screens all over the globe. This is especially true for our interactive games, which require additional iteration, building, and testing.
Step 5
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Launch time!
Whether celebrating a world event or historical figure, Doodles launch on dates that are notably connected to their subject. Oftentimes there are multiple Doodles running around the world, at the same time in different locations. Most Doodles launch for only 24 to 48 hours—but they live forever on doodles.google.
Step 6
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Meet our guest artists
We are proud to partner with local artists from communities around the globe to bring Doodles to life. Learn more about our guest artists and the Doodles they've helped create.
Photograph of a man with fair skin, short brown hair, and brown eyes smiling to camera.
Illustration of six people sitting in nature creating the Google logo with props
Vincent Egan
Waitangi Day 2024 Doodle
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Photograph of a Black man with short hair who is wearing a suit smiling towards camera.
A purple, abstract background behind the Google logo in purple as well. In the forefront there is an illustration of James Baldwin softly smiling sitting at a desk holding a pen. On the desk there is a mug, some papers and a stack of books.
Jon Key
Celebrating James Baldwin Doodle
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Photograph of a woman with short black hair and brown skin smiling to camera.
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Vrinda Zaveri
India Republic Day 2024 Doodle
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Illustration of a black woman with long hair and red lips.
Illustration of a group of people linking arms with a bridge in the background. The people are a mix of men and women of varying ages, with varying shades of brown skin, and are wearing 1960s style clothing. The Google logo sits on the bottom of the frame.
Tatyana ZW Alanis
Dr. Martin Luther King Jr. Day 2024 Doodle
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Photograph of a white man with short brown hair and round glasses.
Illustration of the Google logo with Elizabeth Hastings portrait and members of the Disabled community.
Pendar Yousefi
Elizabeth Hastings 75th Birthday Doodle
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Photograph of a man with light skin and dark hair who has his arms crossed. The man is smiling wearing overalls.
Illustration of the Google logo within a rugby field with a rugby player positioned in a circle above the scene. The background is a nature scene consisting of clouds, trees, and a river.
Blak Douglas
Celebrating Arthur Beetson Doodle
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Illustration of a woman with purple hair.
Illustration of the Google letters made out of various breads.
Joe Villion
Celebrating German Bread Culture Doodle
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Photograph of a woman with short black hair and in a print shirt and round orange sunglasses.
Illustration of a group of people playing instruments with the Google logo positioned within the scene.
Camelia Pham
Celebrating the Art of Don Ca Tai Tu Doodle
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Photograph of an Asian woman whit short black hair wearing a blue shirt.
Illustration of a woman with black hair painting with a butterfly on her shoulder. The Google letters surround her.
Michelle Kumata
Tomie Ohtake’s 110th Birthday Doodle
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Photo of a woman with long dark hair sitting on the steps of a government building with the American flag waving in the background.
Painted image of veterans from various branches working together to place red, white, and blue stars in the sky. The Google letters are floating in the night sky above.
Lindsay “Bones” Cordero
Veterans Day 2023 Doodle
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Photograph of a woman sitting, leaning backwards and smiling. She has tan skin, brown, pulled back hair, and is wearing a black t-shirt with jean shorts
Colorful ilustration of a woman facing backwards with her arms outstretched dancing with the Google letters surrounding her.
Genie Espinosa
Carmen Amaya's 110th Birthday Doodle
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Photograph of a man in a white t shirt, black cap, and glasses with his hands crossed. He has a mustache and tattoos on his arms. A colorful wall of graphics can be seen behind him.
Colorful illustration of Todd Matshikiza in front of the Google logo. He has brown skin, short black hair, and is wearing a suit smiling. The Google letters look like vinyl records.
Keith Vlahakis
Celebrating Todd Matshikiza Doodle
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illustrated headshot of a man from the chest up. He has olive skin, short dark brown hair, thick dark brown eyebrows, and dark brown eyes. He is wearing a pink ball cap, two gold hoop earrings, and a pink tank top with a drawing of a flame on it. He has tattoos on his arms and chest. The background is pink and there are several white sparkles throughout the photo.
digital illustration of the Google logo in a film strip shape, with each frame representing a different letter. the G frame is green and has a strip of film in the shape of the G, the O is a green sombrero, the second O black film canister, the G is a bow on the neck of an individual, the L red and is the base of a spotlight, and the final e is represented by the hairline of a woman with black hair. The border of the film strip is decorated with cacti, flowers, fireworks, two Mexican flags, and a film camera.
Ulises Mendicutty
Mexico Independence Day 2023 Doodle
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Illustrated headshot of a woman with short black hair, olive skin, and thick rimmed glasses shaped like a bicycle.
A colorful illustration of Luisa Moreno stepping through a door, speaking into a megaphone next to a group of people linking arms. The Google logo sits beneath and the two O's are replaced with industrial wheels.
Juliet Menendez
Celebrating Luisa Moreno Doodle
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Photo of woman smiling at the camera, standing in front of a skyline. She has short brown hair that is pulled back, fair skin, and dark brown eyes. She is wearing a black collared shirt and black coat.
Digital illustration of a parade of several people including a woman on a bike holding a cat, older woman holding a potted plant, man holding a ukrainian flag, woman and man holding a blue rooster, and older mustached man with a child on his shoulders. They are mostly colored yellow and grey. The Google logo is spelled out in front of them in bold, blue letters. Each letter is made with different shapes and fonts.
Polina Doroshenko
Ukraine Independence Day 2023 Doodle
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Illustration of a black woman with long black hair wearing a green blouse.
Illustration of Adelaide Hall singing in a venue with a band, dancers, and a small audience behind her. Adelaide has brown skin, black short hair, and is wearing a pink dress with jewelry. She holds a microphone in her left hand. The Google letters are arranged within the scene resembling musical notes.
Hannah Buckman
Adelaide Hall’s 122nd Birthday Doodle
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Color photograph of a young woman with short black hair with bangs and dark eyes. She is smiling faintly and is wearing a white shirt and jean jacked. There is colorful illustrations on the border of the photo of flowers.
Multicolored illustration of various people playing sports, each one representing a different letter of the Google logo. The G is represented by a boy with olive skin and a blue uniform playing football, the two O's are two young girls playing racketball, the g is an person in a wheelchair racing, the l is a person jumping in a burlap sack, and the e is an adult and child practicing a form of martial arts. There is a sun and mountain and other abstract shapes in the background.
Diela Maharanie
Indonesia Independence Day 2023 Doodle
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Namrata Kumar
India Independence Day 2023 Doodle
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Black and white photo of a man in front of a textured concrete wall. He has thick, short dark hair and thick facial hair and eyebrows. He is smiling faintly and is wearing a white sweater with horizontal stripes and a dark trench coat on top.
digital illustration of an older woman standing in front of a desk filled with books and looking to her left. She has grey hair pulled into a bun, thick rimmed glasses, and a blouse, vest, and skirt. The Google logo is spelled behind her and is represented by Saturn and other spherical space objects in front of a starry scene.
Ali Çetinkaya
Nuzhet Gokdogan's 113th Birthday Doodle
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Woman sitting on a grey recliner smiling at the camera. She has medium length, wavy, black hair with a side part and dark eyes. She is wearing a black turtle neck top and has a blue scarf wrapped around her body with white flowers.
Digital illustration of an Indian woman staring at the viewer, striking a pose with her right hand in the air and left hand by her chin. She has olive skin and dark brown hair and eyes and has a faint smile. She has henna'd fingertips, a gold nose ring, gold bud earrings, and a blue bindi and is wearing a blue sari. The Google logo is spelled above her head with the two Os being represented as gold bangle bracelets on her arm. The rest of the image is ornately decorated with foliage, pink flowers, fruits, hats, and henna'd hands with a yellow lightning bolt coming from them.
Bhumika Mukherjee
Sridevi's 60th Birthday Doodle
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Color photo of Sonny, standing in front of a wall covered in art and photos. Sonny has voluminous, dark brown, wavy hair that is shoulder length. Sonny has fair skin, blue eyes, and has a faint grin. They are wearing a tan plaid collared shirt.
Digital illustration of the Google logo made up of greenery and pink and white flowers. There is an profile-view illustration of Gluck in the top right hand corner. Gluck has fair skin, short dark brown hair, and has a serious look on their face. They are wearing a light blue collared shirt under a brown blazer.
Sonny Ross
Gluck's 128th Birthday Doodle
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A black and white illustrated headshot of Noa. She has straight, short black hair that is parted in the middle. She has thick black eybrows and circular rimmed glasses and is smiling with her mouth closed.
Illustration of a large-sized Dr. Mod Helmy wrapping his arms around the community. He has brown skin and is wearing a doctors coat and stethoscope around his neck. The GOOGLE logo is spelled out on his coat in large yellow letters. A desert scene is behind him on the left and a city scene is behind him on the right. A few people sit on the bottom of frame facing Dr. Helmy.
Noa Snir
Dr. Mod Helmy's 122nd Birthday Doodle
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Color photograph of Tara smiling at the camera. She has black hair that is pulled back and dark eyes. She is wearing a black turtleneck and dangly silver earrings and is sitting in front of a dark blue backdrop.
Digital illustration of Zarina Hashmi holding some of her sketches on paper in each hand. Zarina represents the L in the GOOGLE logo and has white short hair, earrings and a pearl necklace, a black dress, and a white shawl. The rest of the Google logo is represented by sheets or paper with shapes on them that appear like the letters. The background is tan with black and white abstract shapes on it.
Tara Anand
Zarina Hashmi's 86th Birthday Doodle
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Fantasy-style line drawing of Ana's headshot in brown and white. Anna las long braided hair and a unibrow. She has big eyes and is facing the viewer. She is surrounded by flowers and has a bat on one side of her head and two hummingbirds flying around her.
Digital illustration of Ramon Lopez Velarde in the center of the Doodle, writing on a piece of paper with an ink pen. He has olive skin, short black hair, dark brown eyes, and a black mustache. He has a serious look on his face and is wearing a black blazer and tie and a white collared shirt. The Google logo is spelled out around him with various different objects. The G is a purple ink spill coming out of a heart and surrounded by green hummingbirds. The O is a yellow and orange sun and pink flower. The G is a pink flower and black and white bird with a red belly. The L and E are green cacti. There is a woman with long black hair and hoop earrings on the far right of the illustration and she has the night sky and moon above her.
Ale delaTorre
Celebrating Ramon Lopez Velarde Doodle
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Illustrated headshot portrait of Juan all in pink. He has short, dark hair that is parted on the side and swept to the side. He has dark eyes, stubble facial hair, and is smiling witih closed lips. He is wearing a pink hoodie and is holding a white cat with yellow eyes on his right arm.
illustrated portrait of Diana Sacayán from the chest up, with both of her arms extended out to the sides. She has long, striaght black hair, black eyes, and olive skin. She has a mole above her lip and is smiling with her teeth. She has white flowers in her hair and orange and red flowers in her hands. The Google logo is in black cursive letters behind her, sitting on top of a rainbow. There are more flowers and a pink silhouette of a crowd of people carrying banners behind her. She is wearing a green crew neck shirt and a pink jacket with an animal print, pink tassels all along the arm, and the collar is colored to look like the trans pride flag with light blue, pink, and white stripes.
Juan Dellacha
Celebrating Diana Sacayan Doodle
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Mulitcolor headshot illustration of Hélène looking straight at the camera. Hélène has black hair styled with a top bun and two braids on each side. Hélène has black eyes and brownish-red framed glasses and bright red lilps. Their skin is multicolored with peach, purple, blue, and orange they have a mulicolored blazer on with a print of fictional animals and yellow eyes. They are wearing a bold earring and have standing in front of a red background with bright yellow splotches.
illustrated portrait of Martin Dibobe from the waist up. He has dark brown skin, dark brown eyes, black hair, and a black mustache. He is wearing a red conductor hat, a white collared shirt, a light blue bow tie, and a dark blue blazer. He is holding a notebook with black writing scribbled on it in his left arm. The GOOGLE logo is spelled behind him with large multicolored letters decorated with several types of abstract doodles including fish and train tracks.
Hélène Baum-Owoyele
Celebrating Martin Dibobe Doodle
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Photograph of Gayl  standing in front of a yellow and brown colored field outside with the sky showing above. She is smiling and has fair skin, dark brown eyes, and dark brown hair that is pulled back. She is wearing a blue ball cap, small hoop earrings, a light brown scarf and a crew neck sweater with a black and white diagonal pattern.
Illustration of Mitiarjuk Nappaaluk from the waist up wearing a red head scarf tied below her chin and a light blue parka with white fur lining on the hood. She has olive skin, rosy cheeks, and is starting directly ahead. She has a pencil in her right hand and is writing the Inuktitut language in a white paper notebook. Her portrait represents the G in the GOOGLE logo. The rest of the Google logo letters are represented by white dots. The background is a landscape drawing of brown mountains, the blue sea, and a town located in a green valley.
Gayle Uyagaqi Kabloona
Celebrating Mitiarjuk Nappaaluk Doodle
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Headshot illustration of Laura. She has brown skin, short, curly, black hair and dark brown eyes. She is wearing brown tortoise shell framed glasses and silver earrings that hang down below her chin. She is smiling and has red lipstick on.
Illustration of Black Americans gathered in celebration. Four people of various ages dance in the background with heads overhead and a small boy with a Cochlear implant drumming in front. Three people's profiles are lined up on the right side with a white dove flying overhead. Colorful yellow, red, orange, and black patterned triangle flags hang at the top of frame. The Google logo sits at the bottom of frame with the boy's drum standing in for the second
Laura Freeman
Juneteenth 2023 Doodle
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Abstract headshot illustration of the artist, Yumi Koizumi. The Head of the person is represented by a white cat bent over forwards. The figure is wearing a dark blue collared button up shirt.
Digital illustration of the Google logo, which a different object representing each of the letter. The G is represented by the head of a woman with blue hair in a ponytail and peach skin. The O's are represented by a green abstract shape. The g is represented by a yellow fox. The L is a green handle watercolor brush which is shown writing the letter e in blue ink. These objects sit on the pages of an open book, with an owl's head sitting at the top of the book bind.
Yumi Koizumi
Yukie Chiri's 120th Birthday Doodle
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illustrated portrait of Evgenia. She has fair skin and short, straight, brown hair and is wearing black framed glasses. Her eyes are closed and she is wearing a pink crew neck sweater with white houses on it. She is sitting on a purple and green chair and is holding a white ceramic vase in her left hand and a paintbrush with red paint on the tip in her right hand. There is a blue wall with part of a picture frame visible behind her.
A diorama made of clay. Gila Goldstein is shown in the middle of the diorama from the torso up. She has bright red hair that is cut short with bangs that are swept to each side of her face and is wearing a pink scoop neck, long-sleeve top. She has mascara on and bright pink lipstick and is holding a microphone in her right hand and a black striped cat in her left hand. The GOOGLE logo is spelled out with figures of cats and dogs. There is a black and white film clapper in the bottom left corner and a spotlight tripod on the right. There is a white apartment building behind Gila. Many of the windows have Pride flags hanging from them.
Evgenia Kirshtein
Celebrating Gila Goldstein Doodle
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Illustrated headshot of Rob smiling with a closed lip smile. Rob has short black curly hair which is shaved at the sides and facial hair. Rob has a hoop earring and several graphic shapes drawn on his face. Rob is wearing a white collared shirt, a red tie, and a black blazer
Animated illustrations of Willi Ninja with the Google logo. A portrait of Willi holding his hands in a vogue position stands in for the first Google
Rob Gilliam
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Headshot photograph of Samantha. Samantha has medium length, straight, brown hair and brown eyes. She is smiling and looking up at the sky. She is wearing a white top with pink flowers and is standing in font of greenery.
Illustration of Evelyn Ruth Scott AO standing in front of a microphone with a nature scene behind her. Evelyn has brown skin, short, gray hair, and is wearing a black hat, pink blazer, and gold jewelry. The GOOGLE logo is floating behind her abstractly incorporated into the nature scene with the first O represented by a paper and pen and the second O represented by Evelyn's head. The background is comprised of a grassy hill, the sun, and body of water with a bridge stretching over carrying silhouettes of protesters.
Samantha Campbell
Celebrating Evelyn Ruth Scott AO Doodle
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Illustrated headshot of Sienna. Sienna has short brown hair, brown glasses, and is wearing a brown collared long sleeve button-up shirt. Sienna has three stickers on her left cheek of a pink star and heart and blue moon. Sienna is wearing flower earrings, necklaces and a bracelet. Sienna is in front of a solid blue background with white line doodles.
Illustration of Barbara May Cameron holding a rainbow Pride flag in front of the GOOGLE logo. Barbara has fair skin, short dark hair, and is wearing a red hat and brown vest. The backdrop consists of the San Francisco skyline with three diverse city dwellers on the right and a nature landscape with three Native American women on the left.
Sienna Gonzales
Barbara May Cameron's 69th Birthday Doodle
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illustrated headshot of Lenny. She has long brown hair with bangs. She is wearing a green, yellow, and aqua checkered button up sweater and has a cat mug in her hand.
Illustration of Dr. Saroso checking the heartbeat of a child with a stethoscope. Dr. Saroso has dark hair pulled back in a low bun and is wearing a yellow and red paisley pattern shirt with a white physician's coat on top. The child is to her left and is wearing a yellow sweater and has red dots on their face which indicates they are sick. The rest of the GOOGLE logo is represented by 5 vignettes behind them. Two of the vignettes feature Dr. Saroso speaking in a microphone and looking through a microsope. The other three vignettes show a boy and girl patient and a microscopic image of a virus molecule.
Lenny Wen
Dr. Sulianti Sarosos 106th Birthday Doodle
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Black and white headshot photo of Meeya, standing in front of trees. She has long, straight dark hair with a side part. She is wearing a choker necklace and wearing a scoop neck black t-shirt.
Illustration of Kitty O'Neil in a yellow racing suit holding a helmet standing in front of the GOOGLE logo. She has shoulder-length brown hair, blue eyes, and fair skin. In the background is a race car and helicopter with a person jumping. The scene sits within a large film strip shape.
Meeya Tjiang
Kitty O'neil's 77th Birthday Doodle
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Dark green and white line drawing of a Dyin's head from a profile view, wearing a bucket hat.
Illustration of Mickey Chen behind a camera on a stand. He has black, short hair, white skin, and has a colorful flower tucked behind his ear. The background shows multiple vignettes of people with the
Dyin Li
Celebrating Mickey Chen Doodle
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Close shot of a woman's face. She has black hair is wearing a white top and gold earrings. She is standing in front of a brownstone houses and green trees.
llustration of Mama Cax prominently centered in a scene composed of collaged elements of her life with the
Lyne Lucien
Celebrating Mama Cax Doodle
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Headshot of a man with short black hair and dark brown eyes. He has beard and mustache facial hair and is wearing a black crew neck t-shirt.
Illustration of the
Hori-Te-Ariki Mataki
Waitangi Day Doodle 2023
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Parth Kothekar works on a paper cut portrait while sitting cross legged on the floor
Photograph of an intricate paper cut-out of an Independance Day celebration scene in India held by a thumb and forefingers. The
Parth Kothekar
India Republic Day Doodle 2023
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Photograph of Richard A Chance in a black hat and black sweatshirt in front a a red backdrop
Illustration of five community members gathering to paint a mural of the Google Logo with a backdrop of podium at the March on Washington
Richard Chance
Dr. Martin Luther King Jr Day Doodle 2023
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Photograph of a woman with short black hair and brown skin smiling to camera.
Illustration of a man's profile along with the Google letters. The letters are composed of green leaf-like shapes and a play button is positioned within the first O.
Vrinda Zaveri
Baba Amte’s 104th Birthday Doodle
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Photograph of a person with short black hair wearing an orange button up shirt smiling to camera in an outdoor setting.
Illustration of an older Asian man with white hair along with the Google logo. Multiple scenes are depicted in the background including karate, books, and a teaching scene. A large play button is on the bottom right.
Cynthia Yuan Cheng
Kanō Jigorō's 161st Birthday Doodle
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Photograph of a white woman with short blonde hair smiling to camera
Illustration of Maya Angelou with the Google letters. She has short black and grey hair, brown skin, and is wearing earrings and a necklace. Her head replaces the first O and a play button replaces the second O.
Melissa Crowton
Dr. Maya Angelou’s 90th Birthday Doodle
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Illustration of a person drawing on a computer with a cat laying under their arms. The person has a half shaved head and their tongue sticking out in focus.
Illustration of Steve Irwin holding an alligator with the Google letters behind him. The alligator has the L in it's mouth. A play button sits on the far right.
Shanti Rittgers
Steve Irwin’s 57th Birthday
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Did you know?

The very first Doodle launched as an “out of office” message of sorts when company founders Larry and Sergey went on vacation.

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Did you know?

The first Doodle launched in 1998, before Google was officially incorporated.

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Did you know?

The first animated Doodle premiered on Halloween 2000

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Did you know?

The first same day Doodle was created in 2009 when water was discovered on the moon.

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Did you know?

Doodle for Google student contest winners have gone on to become professional artists

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Did you know?

The time it takes from sketch to launch for a Doodle varies widely: some have taken years and others just a few hours!

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Did you know?

Hundreds of Doodles launch around the world every year. Often, several different ones are live in different places at the same time!

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Did you know?

Our most frequently recurring Doodle character is Momo the Cat - named after a real-life team pet!

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Did you know?

The official term for the artists that work on Doodles is "Doodler"

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