Quino's 90th Birthday

Joaquín Salvador Lavado Tejón, better known by his pen name Quino, created the iconic comic strip Mafalda. It provided a voice for Latin America in times of political instability and censorship. Today’s Doodle celebrates the Argentinian-Spanish cartoonist's 90th birthday and is illustrated by Buenos Aires-based guest artist Azul Portillo.

Quino was born in Mendoza, Argentina in 1932. The Son of pro-democracy Spanish immigrants, he grew up trying to make sense of his country’s unstable government and institutions. His artistic ambition was encouraged by his uncle Joaquin, a painter and graphic designer. Quino got his nickname to help distinguish him from his uncle who shared the same name.

At age 12, Quino enrolled in art school only to drop out three years later when his father passed away. He moved to Buenos Aires where he dreamed of becoming a cartoonist. After fulfilling his mandatory military service, Quino published his first cartoon in 1954. He spent the next decade honing his craft and released a compilation of cartoons called Mundo Quino.

Thanks to Mundo Quino’s success, he was commissioned to create a comic strip as part of an advertising campaign for a home appliance brand. In developing the campaign, Quino created Mafalda– a curious six-year-old Argentinian girl with a knack for noticing the world’s injustices and befuddling her parents. The campaign was canceled, but Quino held onto the cartoons.

In 1964, Mafalda debuted in Buenos Aires Weekly and rapidly gained popularity in Spanish-speaking countries around the world. The cartoon used child characters to provide humorous, scathing commentary on authoritarianism, censorship and inequality. Mafalda captured Latin America’s changing political landscape until 1974 when Argentina’s militant government began targeting and detaining state opponents. Due to the volatile political situation, Quino ended the comic strip and went into self-imposed exile in Milan. 

Until his retirement in 2006, Quino created cartoons while splitting his time between Madrid and Buenos Aires. While he didn’t revive Mafalda, his later work followed a similar tone focusing on themes of privilege and the plight of the working class told through the use of dark humor. 

Quino’s cartoons have been translated into 26 different languages and Mafalda is still being printed today. In 2014, Quino received Spain’s Prince of Asturias Award and France’s Legion of Honor. His cartoons are sold online and in bookstores around the world. After his passing, many Argentinians honored his life by leaving flowers at the foot of the Mafalda statue in Buenos Aires. 

Happy 90th Birthday, Quino—you’ve created a comic character whose legacy can never be stripped.