Aug 07, 2019
Qixi Festival 2019
This Doodle’s Key Themes
Today’s Doodle celebrates the Qixi Festival, a romantic tradition that originated from Chinese culture over 2,000 years ago. On the seventh day of the seventh lunar month, the stars Altair and Vega appear close together in the night sky, separated by the Milky Way. This celestial convergence inspired the legend of Niulang and Zhinü, a tale of true love triumphing against all odds.
As the story goes, Niulang was a humble cowherd who lived with his faithful ox, who was actually a cattle god sent to the earth as punishment. One day, Niulang met the fairy princess Zhinü and fell deeply in love. They were soon married, and Zhinü became a weaver girl happily living in Niulang’s cottage. Unfortunately, her mother did not approve and returned Zhinü to heaven.
In a selflessly tragic act, Niulang’s ox sacrificed his own life so the cowherd could use his magic hide to fly to the stars in pursuit of his bride, but the goddess continued to separate the couple with a river of stars. According to the legend, a flock of magpies formed a bridge, allowing the lovers to meet once each year.
Celebrated in China since the Han dynasty, Qixi, or the Double Seventh Festival, inspired Tanabata in Japan, Chilseok in Korea, and Thất Tịch in Vietnam. Many traditions have evolved around the ancient festival: Children hang flowers on the horns of oxen, while young women try to thread a needle by moonlight or read poetry honoring the weaver goddess.
Today, Qixi is similar to Valentine’s Day in the west—an occasion for flowers, candy, and romantic dinners for two.
七夕情人節快樂!Happy Qixi Festival!
Where this Doodle appeared
Discover more Doodles by color
Did you know?
The very first Doodle launched as an “out of office” message of sorts when company founders Larry and Sergey went on vacation.
Learn MoreDid you know?
The first Doodle launched in 1998, before Google was officially incorporated.
Learn MoreDid you know?
The first same day Doodle was created in 2009 when water was discovered on the moon.
Learn MoreDid you know?
Doodle for Google student contest winners have gone on to become professional artists
Learn MoreDid you know?
The time it takes from sketch to launch for a Doodle varies widely: some have taken years and others just a few hours!
Learn MoreDid you know?
Hundreds of Doodles launch around the world every year. Often, several different ones are live in different places at the same time!
Learn MoreDid you know?
Our most frequently recurring Doodle character is Momo the Cat - named after a real-life team pet!
Learn More