Special thanks to the hyperpop artists and experts who shared their insights and experience for this Doodle: artist-scholar, DJ, and Assistant Professor of Modern Culture and Media at Brown University, madison moore, and musical artists: Dorian Electra, Hannah Diamond and RYL0!
Jun 01, 2025
Celebrating Hyperpop
In celebration of Pride Month, today’s Doodle celebrates hyperpop, a genre/anti-genre of electronic music pioneered by LGBTQ+ artists.
This Doodle’s Key Themes
About the Doodle
About the Hyperpop Doodle
In celebration of Pride Month, this annual Doodle celebrates hyperpop — a genre/anti-genre that was pioneered and popularized by LGBTQ+ artists. It’s a hyper-online art form that embraces self-expression and expands musical boundaries with bold experimentation; a subgenre that reflects the spirit and creative range of the LGBTQ+ community.
Hyperpop typically features exaggeration: bright and glitchy synths, pitched and autotuned vocals, and lots of distortion to capture a pop surrealist, digitally maximalist sound. Visually, hyperpop is vibrant: performers, sets and music videos include bright colors, bubbles, and aesthetic elements from early 2000s internet culture and anime. The Doodle artwork pays homage to the digital audio workstations of at home music producers by depicting tools and iconography associated with the microgenre.
Hyperpop originated in small internet communities, but started gaining more widespread popularity in 2019. Early names like A.G. Cook and his PC Music label, ericdoa, and Alice Gas set the digital stage for the genre, and artists like SOPHIE, Charli XCX, and 100 gecs have brought it into the mainstream.
Today's Doodle for hyperpop is one way Google is marking Pride Month, a global celebration of LGBTQ+ identity and contributions to culture.
Special Thanks
Interested in listening to hyperpop?
Visit YouTube Music to check out the subgenre!
Where this Doodle appeared
The Doodle Celebrating Hyperpop launched Jun 01, 2025
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